Kl. Eiswerderstraße 1 +49 30 74 74 42 24 info@kickerworld-berlin.de Mo-Fr 16-22 Uhr • Sa-So ab 11 Uhr

Privacy Policy

Privacy Policy

We are very pleased about your interest in our company. Data protection is of particularly high importance for the management of KiCKERWorld Berlin GmbH. The use of the Internet pages of KiCKERWorld Berlin GmbH is generally possible without any indication of personal data. However, if a data subject wants to use special services offered by our company via our website, processing of personal data could become necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to KiCKERWorld Berlin GmbH. By means of this privacy policy, our company seeks to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights by means of this privacy statement.

KiCKERWorld Berlin GmbH, as the controller responsible for processing, has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed through this website. Nevertheless, Internet-based data transmissions may generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, e.g., by telephone.

1. Definitions

The privacy policy of KiCKERWorld Berlin GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understandable for the public as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

We use, among others, the following terms in this privacy policy:

a) Personal Data
Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data Subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of Processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or Controller Responsible for the Processing
The controller or controller responsible for processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

h) Processor
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient
A recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third Party
A third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them.

2. Name and Address of the Controller

The controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions related to data protection is:

KiCKERWorld Berlin GmbH
Kl. Eiswerderstraße 1
13599 Berlin
Germany
Phone: +49 30 74 74 42 24
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: https://kickerworld-berlin.de

3. Cookies

The websites of KiCKERWorld Berlin GmbH use cookies. Cookies are text files that are stored and saved on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain different cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, KiCKERWorld Berlin GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized with the user in mind. As already mentioned, cookies allow us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their login data each time they visit the website, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of General Data and Information

The website of KiCKERWorld Berlin GmbH collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server’s log files. The data collected may include:
(1) the types and versions of browsers used,
(2) the operating system used by the accessing system,
(3) the website from which an accessing system reaches our website (so-called referrer),
(4) the sub-pages which are accessed via an accessing system on our website,
(5) the date and time of access to the website,
(6) an Internet Protocol address (IP address),
(7) the Internet service provider of the accessing system, and
(8) other similar data and information that serve to avert danger in the event of attacks on our IT systems.

When using this general data and information, KiCKERWorld Berlin GmbH does not draw any conclusions about the data subject. Rather, this information is needed to
(1) deliver the content of our website correctly,
(2) optimize the content of our website as well as the advertising for it,
(3) ensure the long-term functionality of our IT systems and the technology of our website, and
(4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.

Therefore, KiCKERWorld Berlin GmbH analyzes this anonymously collected data and information statistically and with the aim of increasing data protection and data security in our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.

5. Subscription to Our Newsletter

On the website of KiCKERWorld Berlin GmbH, users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines which personal data is transmitted to the controller when the newsletter is ordered.

KiCKERWorld Berlin GmbH informs its customers and business partners regularly via a newsletter about company offers. The newsletter can only be received by the data subject if
(1) the data subject has a valid email address and
(2) the data subject registers for the newsletter mailing.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to trace the (possible) misuse of the email address of a data subject at a later point in time and therefore serves the legal protection of the controller.

The personal data collected as part of a newsletter registration will be used exclusively for sending our newsletter. Furthermore, subscribers may be informed by email if this is necessary for the operation of the newsletter service or a registration in question, as might be the case in the event of changes to the newsletter offer or changes in technical conditions. There is no transfer of the personal data collected as part of the newsletter service to third parties.

The subscription to our newsletter can be terminated by the data subject at any time. Consent to the storage of personal data that the data subject has given us for the newsletter mailing can be revoked at any time. For the purpose of revoking consent, a corresponding link is found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

6. Newsletter Tracking

The newsletters of KiCKERWorld Berlin GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such emails sent in HTML format to enable log file recording and analysis. This allows for statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, KiCKERWorld Berlin GmbH can determine whether and when an email was opened by a data subject and which links in the email were accessed by the data subject.

Personal data collected via the tracking pixels contained in the newsletters is stored and evaluated by the controller in order to optimize newsletter delivery and better tailor the content of future newsletters to the interests of the data subject. These personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the separate consent declaration issued through the double opt-in procedure. Upon revocation, these personal data will be deleted by the controller. KiCKERWorld Berlin GmbH automatically interprets an unsubscription from the newsletter as a revocation.

7. Contact Possibility via the Website

Due to legal regulations, the website of KiCKERWorld Berlin GmbH contains information that enables a quick electronic contact to our company and direct communication with us, which also includes a general address for so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

8. Routine Erasure and Blocking of Personal Data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as provided by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

9. Rights of the Data Subject

a) Right to Confirmation
Every data subject has the right, granted by the European legislator, to obtain from the controller confirmation as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right to confirmation, they may contact any employee of the controller at any time.

b) Right of Access
Every data subject affected by the processing of personal data has the right, granted by the European legislator, to obtain from the controller free information about the personal data stored about them and a copy of this information. Furthermore, the European legislator grants the data subject access to the following information:

  • the purposes of processing;

  • the categories of personal data being processed;

  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;

  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;

  • the existence of the right to request rectification or erasure of personal data, or restriction of processing, or to object to such processing;

  • the right to lodge a complaint with a supervisory authority;

  • where the personal data are not collected from the data subject: any available information as to their source;

  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and—at least in those cases—meaningful information about the logic involved as well as the significance and the envisaged consequences of such processing for the data subject.

The data subject also has the right to be informed whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.

To exercise this right of access, the data subject may contact any employee of the controller at any time.

c) Right to Rectification
Every data subject has the right, granted by the European legislator, to obtain without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject also has the right to have incomplete personal data completed, including by means of providing a supplementary statement.

To exercise this right, the data subject may contact any employee of the controller at any time.

d) Right to Erasure ("Right to be Forgotten")
Every data subject has the right, granted by the European legislator, to request from the controller the erasure of personal data concerning them without undue delay where one of the following grounds applies and the processing is not necessary:

  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.

  • The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) or Art. 9(2)(a) GDPR, and there is no other legal ground for the processing.

  • The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.

  • The personal data have been unlawfully processed.

  • The personal data must be erased for compliance with a legal obligation under Union or Member State law to which the controller is subject.

  • The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) GDPR.

If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by KiCKERWorld Berlin GmbH, they may contact any employee of the controller at any time. The employee will ensure that the erasure request is fulfilled without delay.

If KiCKERWorld Berlin GmbH has made personal data public and is obliged under Art. 17(1) GDPR to erase the personal data, it shall take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure of any links to, or copy or replication of, those personal data, insofar as processing is not required. The employee of KiCKERWorld Berlin GmbH will take the necessary steps in each individual case.

e) Right to Restriction of Processing
Each data subject has the right, granted by the European legislator, to obtain from the controller restriction of processing where one of the following conditions applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

  • The processing is unlawful, and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.

  • The controller no longer needs the personal data for the purposes of processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.

  • The data subject has objected to processing pursuant to Art. 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of these conditions is met, a data subject may contact any employee of KiCKERWorld Berlin GmbH to request the restriction of processing. The employee will arrange the restriction of processing.

f) Right to Data Portability
Each data subject has the right, granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance, where:

  • the processing is based on consent under Art. 6(1)(a) or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR; and

  • the processing is carried out by automated means.

In exercising the right to data portability, the data subject also has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that the rights and freedoms of others are not adversely affected.

To exercise the right to data portability, the data subject may contact any employee of KiCKERWorld Berlin GmbH.

g) Right to Object
Each data subject has the right, granted by the European legislator, to object at any time, on grounds relating to their particular situation, to processing of personal data concerning them which is based on Art. 6(1)(e) or (f) GDPR, including profiling based on those provisions.

KiCKERWorld Berlin GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

Where KiCKERWorld Berlin GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data for such marketing, including profiling to the extent that it is related to such direct marketing. If the data subject objects to processing for direct marketing purposes, KiCKERWorld Berlin GmbH shall no longer process the personal data for these purposes.

Additionally, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may contact any employee of KiCKERWorld Berlin GmbH. Furthermore, the data subject is free to exercise their right to object by automated means using technical specifications, in connection with the use of information society services, notwithstanding Directive 2002/58/EC.

h) Automated Decisions in Individual Cases Including Profiling
Every data subject has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, unless the decision:

  1. is necessary for entering into, or performance of, a contract between the data subject and a controller;

  2. is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights, freedoms, and legitimate interests; or

  3. is based on the data subject’s explicit consent.

Where the decision is necessary for the performance of a contract or is based on the data subject’s explicit consent, KiCKERWorld Berlin GmbH shall implement suitable measures to safeguard the data subject’s rights, freedoms, and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

If the data subject wishes to exercise rights concerning automated decisions, they may contact an employee of the controller at any time.

i) Right to Withdraw Consent under Data Protection Law
Every data subject has the right, granted by the European legislator, to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise their right to withdraw consent, they may contact any employee of the controller at any time.

10. Data Protection in Applications and the Application Process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example via email or through a web form on the website.

If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of managing the employment relationship in compliance with legal requirements.

If no employment contract is concluded with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller oppose such deletion. A legitimate interest in this sense could be, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

11. Data Protection Provisions Regarding the Use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an online meeting place, a virtual community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the internet community to provide personal or business-related information. Facebook allows users to create private profiles, upload photos, and network via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a person lives outside the USA or Canada, the controller responsible for data processing is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each visit to one of the individual pages of this website operated by the controller and on which a Facebook component (Facebook plugin) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plugins can be found at https://developers.facebook.com/docs/plugins/?locale=en_US.

During this technical process, Facebook gains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognizes with each visit to our website and throughout the duration of the respective stay on our website which specific subpage is visited. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, such as the "Like" button, or submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged in to Facebook at the time of the visit—regardless of whether they interact with the Facebook component. If such transmission to Facebook is not desired by the data subject, they can prevent this by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://www.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains what settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available that allow the data transfer to Facebook to be suppressed. Such applications may be used by the data subject to prevent the transfer of data to Facebook.

12. Data Protection Provisions Regarding the Use of Google Analytics (with Anonymization Function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject accessed a website (the so-called referrer), which subpages were accessed, or how often and for what duration a subpage was viewed. Web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. Using this feature, the IP address of the data subject's internet connection is shortened and anonymized by Google if access to our website occurs from a member state of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the collected data and information to evaluate the use of our website, to compile online reports for us that show the activities on our web pages, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the IT system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website operated by the controller and on which a Google Analytics component has been integrated is accessed, the internet browser on the data subject’s IT system is automatically prompted by the respective Google Analytics component to transmit data to Google for online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to facilitate commission settlements.

Through the cookie, personal information such as access time, the location from which access was made, and the frequency of visits to our website is stored. Each time our website is visited, this personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the USA. Google may share this personal data collected through the technical process with third parties.

The data subject may prevent the setting of cookies through our website at any time by adjusting the settings of their internet browser accordingly and thus permanently object to the setting of cookies. Such a setting would also prevent Google from placing a cookie on the data subject’s IT system. In addition, cookies already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics related to the use of this website and the processing of this data by Google. To do so, the data subject must download and install a browser add-on available at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the IT system of the data subject is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics again. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable privacy policy of Google can be found at https://www.google.de/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/us.html. Google Analytics is explained in more detail at https://www.google.com/intl/en_us/analytics/.

13. Data Protection Provisions for the Use of Google+

The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an internet-based meeting point, an online community that generally allows users to communicate and interact in a virtual space. A social network can serve as a platform for sharing opinions and experiences or enable the internet community to provide personal or business-related information. Google+ allows users to create private profiles, upload photos, and connect via friend requests.

The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time one of the individual pages of this website operated by the controller is accessed, and on which a Google+ button has been integrated, the browser on the data subject’s IT system is automatically prompted by the respective Google+ component to download a representation of the corresponding Google+ button from Google. As part of this technical process, Google is informed about which specific subpage of our website is visited. Further information about Google+ can be found at https://developers.google.com/+/.

If the data subject is logged into Google+ at the same time, Google recognizes with each visit to our website which specific subpage is visited and for the entire duration of the stay on our website. This information is collected by the Google+ button and assigned to the data subject’s respective Google+ account.

If the data subject clicks one of the integrated Google+ buttons and thereby gives a Google +1 recommendation, Google assigns this information to the data subject’s personal Google+ user account and stores the personal data. Google stores the Google +1 recommendation of the data subject and makes it publicly available in accordance with the terms accepted by the data subject. A +1 recommendation given by the data subject on this website is subsequently stored and processed together with other personal data—such as the name of the Google+ account used and the photo associated with it—in other Google services (e.g., search results, Google account, websites, or advertisements).

Google may also link the visit to this website with other personal data stored by Google. Google further records this information in order to improve or optimize various Google services.

Google receives information via the Google+ button whenever the data subject is logged into Google+ while visiting our website, regardless of whether they click the button. If the data subject does not wish for such data to be transmitted to Google, they can prevent it by logging out of their Google+ account before visiting our website.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/en/policies/privacy/. Additional guidance from Google regarding the Google+1 button is available at https://developers.google.com/+/web/buttons-policy.

14. Data Protection Provisions for the Use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google’s search engine results and the Google advertising network. Google AdWords enables advertisers to predefine keywords that trigger the display of ads in Google’s search results when users search using those keywords. In the Google advertising network, the ads are distributed on relevant websites using an automatic algorithm and based on predefined keywords.

The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of using Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in Google search results, and to show third-party advertisements on our site.

If a data subject arrives at our website via a Google ad, a so-called conversion cookie is placed on the data subject’s IT system by Google. Cookies have already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. It helps determine whether specific subpages—such as a shopping cart—were visited. Through the conversion cookie, both we and Google can track whether a person who arrived via an AdWords ad completed or abandoned a purchase.

The data and information collected using the conversion cookie are used by Google to generate visit statistics for our website. These statistics help us determine the total number of users referred via AdWords ads and evaluate the success or failure of each AdWords ad. Neither our company nor other advertisers using Google AdWords receive any information from Google that could identify the data subject.

Through the conversion cookie, personal data such as the pages visited by the data subject are stored. During each visit to our website, personal data, including the IP address of the internet connection used, is transmitted to Google in the USA and stored there. Google may pass this personal data to third parties.

The data subject can prevent cookies from being set by our website at any time through a corresponding browser setting and thus permanently object to the use of cookies. This would also prevent Google from placing a conversion cookie on the IT system. In addition, cookies already set by Google AdWords can be deleted at any time via the browser or other software.

The data subject also has the option to object to interest-based advertising by Google. To do this, they must access the link www.google.de/settings/ads from each browser they use and make the desired settings.

More information and Google’s applicable privacy policy can be found at https://www.google.de/intl/en/policies/privacy/.

15. Data Protection Provisions for the Use of YouTube

The data controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to upload videos free of charge and enables other users to view, evaluate, and comment on them for free. YouTube permits the publication of all types of videos, which is why complete films, television shows, music videos, trailers, or user-generated content are available through the portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.

When a user accesses one of the pages on this website operated by the data controller, which includes a YouTube component (YouTube video), the user's browser automatically triggers the download of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. In the context of this technical process, YouTube and Google become aware of which specific page of our website the affected person visits.

If the affected person is simultaneously logged into YouTube, YouTube will recognize which specific page of our website the person is visiting when they access a page containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the affected person.

YouTube and Google always receive information about the fact that the affected person has visited our website when the affected person is logged into YouTube at the time of the visit, regardless of whether the person clicks on a YouTube video. If the affected person does not wish to transmit this information to YouTube and Google, they can prevent it by logging out of their YouTube account before visiting our website.

The privacy policy published by YouTube, available at https://www.google.de/intl/de/policies/privacy/, provides information on the collection, processing, and use of personal data by YouTube and Google.

16. Payment Method: Data Protection Provisions for PayPal as a Payment Method

The data controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which represent virtual personal or business accounts. Additionally, PayPal allows virtual payments via credit cards even if the user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no traditional account number. PayPal enables online payments to third parties or receiving payments. PayPal also performs escrow functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the affected person selects "PayPal" as the payment method during the ordering process in our online shop, personal data is automatically transmitted to PayPal. By choosing this payment option, the affected person consents to the necessary transmission of personal data for payment processing.

The personal data transmitted to PayPal typically includes first name, last name, address, email address, IP address, phone number, mobile number, or other data necessary for payment processing. Data relevant to the specific order is also required for contract fulfillment.

The data transmission serves the purpose of processing the payment and preventing fraud. The data controller will transmit personal data to PayPal, particularly when there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the data controller may be transmitted by PayPal to credit agencies for identity and creditworthiness checks.

PayPal may also transmit the personal data to affiliated companies, service providers, or subcontractors as far as necessary to fulfill contractual obligations or to process data on behalf.

The affected person has the right to withdraw their consent regarding the handling of personal data by PayPal at any time. A withdrawal does not affect personal data that must necessarily be processed, used, or transmitted for the contractual payment processing.

The applicable privacy policy of PayPal can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

17. Legal Basis for Processing

Art. 6(1)(a) GDPR serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the affected person is a party, such as in the case of processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6(1)(b) GDPR. The same applies to processing operations necessary for pre-contractual measures, such as inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the affected person or another natural person. This would be the case if a visitor to our facility were to be injured and their name, age, health insurance data, or other vital information needed to be passed on to a doctor, hospital, or other third parties. In such a case, the processing would be based on Art. 6(1)(d) GDPR. Finally, processing operations may be based on Art. 6(1)(f) GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal bases, provided that the processing is necessary to safeguard a legitimate interest of our company or a third party, and the interests, fundamental rights, and freedoms of the affected person do not override these interests. Such processing operations are specifically permitted by the European legislator. It is assumed that a legitimate interest exists if the affected person is a customer of the controller (Recital 47, Sentence 2 GDPR).

18. Legitimate Interests in Processing Pursued by the Controller or a Third Party

If the processing of personal data is based on Art. 6(1)(f) GDPR, our legitimate interest is the conduct of our business for the benefit of all our employees and stakeholders.

19. Duration of Data Storage

The criterion for the duration of the storage of personal data is the respective legal retention period. After the period has expired, the relevant data is routinely deleted, unless it is still necessary for the fulfillment of a contract or the initiation of a contract.

20. Legal or Contractual Obligations to Provide Personal Data; Necessity for Contract Conclusion; Obligation of the Affected Person to Provide Personal Data; Possible Consequences of Non-Provision

We inform you that the provision of personal data is partly required by law (e.g., tax regulations) or may also result from contractual agreements (e.g., data about the contractual partner). It may be necessary to provide personal data in order to enter into a contract with us, which we will need to process. The affected person is required to provide personal data when entering into a contract with our company. Failure to provide such personal data may prevent the contract from being concluded. Before providing personal data, the affected person must contact one of our employees. Our employee will explain on a case-by-case basis whether the provision of personal data is required by law or contractually for the conclusion of the contract, whether there is an obligation to provide the personal data, and what consequences non-provision of personal data would have.

21. Existence of Automated Decision-Making

As a responsible company, we refrain from automated decision-making or profiling.

This privacy policy was created using the Privacy Policy Generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as an external data protection officer for Swabia, in cooperation with the data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Lawyers.

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